Changing Perceptions And Practices Of Chinese Journalists...

H6: Social media use is positively associated with the possibility of career change. Previous work shows that online media journalists and radio journalists tend to feel more optimistic about the future of technological change in journalism industry, while print media journalists and TV journalists hold more pessimistic views about the future of their occupations (Zhou, 2009). Thus, the following hyphothesis was formulated: H7: Print media journalists and TV journalists are more likely to choose career change than online media journalists and radio journalists. Methodology The purpose of this research is to examine the changing perceptions and practices of Chinese journalists in the period of transition. As such, purposive sampling was conducted to collect Weibo posts by keyword searching of Journalists’ Day for a time setting of 8th November every year from 2010 to 2013. 100 posts per year was systematically selected to generate 400 samples. Content analysis was conducted first to identify the Theme of Posts: 1 = Holiday ritual (e.g. holiday greetings to self or other fellow journalists, 26.5%), 2 = Journalistic roles (expressions related to normative journalistic roles, 19.5%), 3 = Occupational constraints (compaints about occupational challenges, 39.0%), 4 = Satire (e.g. use symbolic resources to mock themselves and journalism profession, 3.5%), 5 = New media (e.g. concerns about the future of journalism or views on social media,Show MoreRelatedThe Lay Man s World1271 Words   |  6 Pagesis, from its conception to its practice, and is a sol id foundation on which to begin an analysis. As part of this paper’s inquiry, insight will be drawn into the inner workings and uses of culture, and so it is necessary to provide a clear definition for the term as well. William H. 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